Sharon Needles' debut on "RuPaul's Drag Race" was dead-on. The season 4 premiere Monday was the highest in Logo history for a series, a 50 percent increase over last season's opener. It scored a 0.6 rating in the premiere adult 18-49 demo, with 481,000 total viewers across various broadcast and social media platforms. (Today)

INDIANAPOLIS -- Three decades after his Coke commercial won advertising's version of the Oscar, Joe Greene and his No. 75 Steelers jersey make a comeback in another Super Bowl spot on television. The new commercial relies heavily on the old one, only the Coke bottle has been replaced by a container of Downy Unstopables laundry product. (Today)

If Snooki and JWoww need a place to live, Jersey Shore will welcome them with open arms. Jersey Shore, Pa., that is. The Central Pennsylvania Film Office wants the stars of MTV's "Jersey Shore" reality show to come to the tiny borough in northcentral Pennsylvania or to nearby Williamsport to shoot a planned spinoff of their gym-tan-laundry lifestyle. (Today)

Original online TV programming gets a boost this month as several big-name tech companies make a push into territory that historically has been the realm of TV programmers. These new series look like traditional TV shows, but you won't find them on a broadcast or cable network. They're shows made to be viewed online and via broadband streaming. (Yesterday)

Characters Unite, USA Network's public service campaign created to address social injustice and cultural divides, visited Clairton High School in November with Steelers wide receiver Hines Ward for its latest special, "NFL Characters Unite," which will air on USA at 7 p.m. Feb. 10. (Yesterday)